The Purpose of Social Media

"Social media's place in the marketing mix is to provide small, consistent provocations and conversations through content that lead to engagement and interaction. Skillfully done, that engagement ultimately results in consumer interest, and hopefully loyalty and meaningful activity (like a purchase)." - Mark Schaefer

I loved this quote so much, I couldn't resist an extra post this week. It's from one of today's articles at Ragan Communications. The entire piece is worth reading.